India Exhibiting at World Travel Market 2024 to Tap Potential of Indian Diaspora

-

In recent years, India's tourism sector has witnessed a significant resurgence, with international tourist arrivals reaching 14.3 million in 2022, representing 1.47% of the global inbound tourism market share. A substantial portion of these visitors comprises the Indian diaspora, which accounted for 26.9% of foreign tourist arrivals in 2023.



Source:https://www.deccanherald.com/india/india-to-participate-in-the-world-travel-market-in-london-3262818

Recognizing this potential, the Ministry of Tourism, Government of India, participated in the World Travel Market (WTM) in London held in 2024 between November 5 to November 7, aiming to strengthen ties with the diaspora and promote India as a premier travel destination.

The United Kingdom, hosting approximately 1.9 million individuals of Indian origin, is the second-largest source market for inbound tourists to India. At WTM 2024, India's delegation, comprising nearly 50 stakeholders—including state governments, inbound tour operators, airlines, and hoteliers—showcased the nation's vibrant cultural diversity and a wide array of tourism products.

This initiative aligns with India's strategic goal to enhance inbound tourism by leveraging the strong connections with its diaspora. The Indian government has been proactive in promoting tourism as a vehicle for social inclusion, employment, and economic progress. Efforts include the launch of the Incredible India Content Hub, a comprehensive digital repository designed to amplify India's appeal in global marketing efforts. Additionally, the 'Chalo India' campaign encourages the Indian diaspora to invite their non-Indian friends to visit India, with incentives such as 1,00,000 free e-visas announced for the remaining part of the current financial year. 

These initiatives are part of a broader strategy to position India as a premier global travel destination. The government's commitment is evident in the allocation of ₹2,479 crore for the tourism sector for FY25. The continuous efforts are reflected in the improvement of India's ranking in the Travel and Tourism Development Index, moving from 65th to 39th among 119 countries.

By actively engaging with the Indian diaspora through platforms like the World Travel Market, India aims to tap into this influential community to boost tourism, foster cultural exchange, and drive economic growth. The diaspora's deep-rooted connections and growing interest in exploring their heritage present a significant opportunity for India's tourism industry to flourish in the coming years.

 

Comments

Post a Comment

Popular posts from this blog

SIDBI's Maiden Green Climate Fund Project Aligning India's Climate Action Efforts

-
Image
The world is gearing up to deal with the evil impacts of climate change as these are becoming more visible and hampering developments across sectors. Thus, India is also preparing for its fight against climate change by securing its first Green Climate Fund (GCF) Project named the Avaana Sustainability Fund (ASF) . The Small Industries Development Bank of India (SIDBI) an Accredited Entity (AE) of GCF has securely achieved its maiden green climate project in March 2024 at Kigali, Rwanda. Source: https://www.entrepreneur.com/en-in/news-and-trends/sidbi-secures-first-green-climate-fund-gcf-project/470953 This project worth a market value of US$ 120 million includes GCF investment of US$ 24.5 million . This GCF share of investment is provided by the South Korean division of GCF which is considered the world’s largest climate fund . The ASF project will invest in early-stage companies that have mastered their prototypes, business plans, and service models concerning climate change. Under...
Read more

Anveshan: Seismic Survey Incentivization Programme to Boost India's Energy Security

-
Image
India, which imports around 85% of its crude oil requirements, has launched “Mission Anveshan” to reduce import dependency and strengthen domestic energy security . The programme, introduced by the Ministry of Petroleum and Natural Gas in FY2025, incentivizes 2D seismic surveys across uncharted onshore sedimentary basins. With a total outlay of ₹720 crore over two years (FY2025–FY2026), the initiative targets 20,275-line kilometres of survey data across seven key basins: Ganga-Punjab, Rajasthan, Saurashtra, Deccan Syncline, Cuddapah, Krishna-Godavari, and Chhattisgarh .   Source: https://typo-collab.hindustantimes.com/politics/policy/oil-gas-reserves-seismic-survey-scheme-energy-security-mission-anveshan-sedimentary-basins-ongc-oil-india-11745148538701.html The mission is a strategic extension of the National Seismic Programme (NSP) , which focusses on acquiring, processing, and interpreting subsurface data to identify untapped hydrocarbon reserves . These surveys are vital f...
Read more

Smart Infrastructure: The Roadmap to Resilient Urban Development

-
Image
India’s cities are evolving rapidly in response to the pressures of population growth, climate change, environmental degradation, and economic transformation. At the heart of this evolution lies the vision of Smart Infrastructure —an integrated framework of digital technology, sustainable practices, and inclusive planning that aims to build resilient urban ecosystems . Central to this vision is the Smart Cities Mission (SCM), a flagship initiative launched by the Ministry of Housing and Urban Affairs (MoHUA), which is extended till March 2025. Source: https://www.india.gov.in/spotlight/smart-cities-mission-step-towards-smart-india   As of late 2024, the SCM has witnessed the completion of 7,352 out of 8,066 projects, amounting to ₹1.47 lakh crore out of a total sanctioned ₹1.64 lakh crore. Smart infrastructure in Indian cities now prominently features Integrated Command and Control Centres (ICCCs) operational in all 100 smart cities . These centres utilize artificial intelligenc...
Read more